HERD is that rare thing a book that transforms the reader's perception of how the world works. Mark Earls has mapped out the behavioural patterns of the post-millennial landscape with gripping accuracy and come as close as anyone to explaining why we do the things that we do, the way that we do them. An indispensable manual for the Web 2.0 era.
MATTHEW D'ANCONA, THE SPECTATOR
If you're not practicing what Mark Earls is preaching, get comfortable being part of the back of the pack. There are few who understand the human like Mark does!'
ROBERT BAROCCI, PRESIDENT/CEO, THE ADVERTISING RESEARCH FOUNDATION
This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru. And you will feel as though you understand the world a great deal better.
And the other reason you have to read it? Everyone else is.
DANIEL FINKELSTEIN, THE TIMES