Gonzo Marketing

"Pink Floyd meets business: over-the-top, infuriating, provocative, entertaining and always stimulating."
Charles Leadbeater, author of Living on Thin Air

"Chris Locke maps out better than anyone else the pro- found changes requiring us to shift to a very different marketing model. The grand irony is that marketing has dis- connected businesses from their markets. Gonzo Marketing seeks to reconnect them through conversations, stories, and people. Locke's passion and insight make this book a delight to read. It is essential reading for anyone in business who wants to thrive in markets where customers increasingly call the shots." John Hagel III, Chief Strategy Officer, 12 Entrepreneuring, Inc., and co-author of Net Gain and Net Worth