Meeting Of The Minds

"This book eliminates the need for any other books on marketing for a long time to come."
Russell L. Ackoff
CHAIRMAN, INTERACT, THE INSTITUTE FOR INTERACTIVE MANAGEMENT

"As usual, Vince Barabba not only challenges the status quo but pro- vides an excellent view and formula for more effective managing in the modern-day world. Meeting of the Minds is must reading for everyone professing a desire to drive their organization to understand customers and fill their needs, while improving the overall leadership and strate- gic process."
J. Phillip Samper
CHAIRMAN & CHIEF EXECUTIVE OFFICER, CRAY RESEARCH, INC.

"Vince Barabba has written the quintessential book on consumer and market research. If you want to know the new and advanced ways your competitors may be assessing the market, you'd better read Meeting of the Minds"
Jack L. Osborn
PRESIDENT & C.O.O., AUDIO VIDEO GROUP, MITSUBISHI CONSUMER ELECTRONICS AMERICA, INC.

"In Meeting of the Minds Barabba teaches us how to bid farewell to silo thinking and command-and-control organizations, and provides insightful lessons on how to organize by listening to one's market.
Everett M. Rogers
CHAIR, DEPARTMENT OF COMMUNICATION AND JOURNALISM, THE UNIVERSITY OF NEW MEXICO