Loyalty.Com

"The Internet is the quintessential platform on which true Customer Relationship Marketing can come to life. It is the epitome of effective one-to-one marketing, or at least it should be if correctly implemented. Frederick Newell's latest book, loyalty.com, shows you the roadmap to success in a simple, straightforward way. Must reading for CRM practitioners and those who would aspire to be."
-Dan Davidson, Director of Strategic Target Marketing, CheckMark Communications, a division of the Ralston Purina Company

"We wake up every morning thinking about how we can do even more to strengthen each and every customer relationship. This kind of thinking keeps us growing. loyal- ty.com gets you thinking a lot."
Dick Hammill, Senior Vice President-Marketing & Communications, The Home Depot
"In a friendly, conversational style Fred. Newell demonstrates the critical need for Customer Relationship Management. He then goes on to break new ground with an excellent explanation of how the Internet is challenging and changing businesses today and what options we have available. This is a valuable book for those who wish to survive and prosper in the early 21st century."
Brian Woolf, author of Customer Specific Marketing "Well-written... takes everything you wanted to know about customer relationships and places it in one resource.
Ken Robb, Senior Vice President Marketing, Brodbeck Enterprises, Inc., d.b.a. Dick's Supermarkets
"Fred. leads by example again! In fine fashion, Fred. demonstrates the great care and commitment critical to successful CRM by delivering ALL of the goods on CRM with his own established brand of no-nonsense, penetrating genius."
-Todd N. Alexander, Executive Vice President, Kreber Graphics, Inc. "This is prerequisite reading for everyone in the organization: operations, merchandising, finance, distribution, human resources, and of course marketing if you expect your company to win the battle for share of wallet!"
-Terry E. Maloy, Vice President Marketing, SAM'S Club
"We can't keep targeting our customers and blasting them with junk anymore. And we can't keep buying loyalty with ever-deeper, loss-making discounts. Now we are going to have to bite the bullet and start listening to our individual customers' needs. and find cost-effective ways of meeting and influencing them. That's Customer Relationship Management and nobody tells it better than Fred. Newell. This is an important book for your career and for your company."
-Tony Coad, Development Director, The Daily Telegraph, London "Fred. Newell brings CRM to life. Not just what but who and how and with what results. More 'real world' information packed into 300 pages than you could get in a year's worth of seminars, conferences, and consultant meetings. Get this book." -Don E. Schultz, Professor, Northwestern University