In the future, the world will be run by giant American corporations. Everybody will be so happy, tax-free and rich that they will change. their name to that of their company.
Hack Nike, however, is a lowly Merchandising Officer with negative career equity. In the future, this is not a good thing.
So when John Nike and John Nike offer Hack Nike a job marketing a new line of really, really expensive trainers he is understandably thrilled. He is less thrilled when he discovers his duties include shooting teenagers.