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From building and maintaining a web site to creating an online catalog and encouraging users to buy your product online, this definitive guide to marketing your business on the Internet offers the entrepreneur basic training for survival and success online. The combination of Jay Conrad Levinson, the guerrilla marketing guru and author of the best-selling GUERRILLA MARKETING and GUERRILLA MARKETING ATTACK, and Charles Rubin, a computer wizard who makes the intricacies of the Internet seem simple, is a brilliant union of the two minds best suited to intro- duce today's business world to the electronic age.
Read this book and you will:
> become oriented to Internet culture and the online world
> learn to apply Levinson's proven marketing techniques to the online marketplace
> discover dozens of low-cost electronic strategies, tactics, and weapons
> create a complete online marketing program that matches your goals and your budget
Read this book and you will:
> become oriented to Internet culture and the online world
> learn to apply Levinson's proven marketing techniques to the online marketplace
> discover dozens of low-cost electronic strategies, tactics, and weapons
> create a complete online marketing program that matches your goals and your budget