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"Six Singapore-based companies, with the ambition of
going global and storming the international market, seek advice through the Internationalisation Action Crucible (IAC) programme.
Despite their widely disparate backgrounds and widely varied products and services, these six companies nevertheless share a common ground: their desire to conquer the world and their participation in Action Community for Entrepreneurship's (ACE) IAC programme (supported by IE Singapore). World Conquest in Progress traces the history and individual journeys of six local business organisations, illustrating the growing pains they suffer as they venture to expand beyond the shores of Singapore and the lessons they learnt along the way."
going global and storming the international market, seek advice through the Internationalisation Action Crucible (IAC) programme.
Despite their widely disparate backgrounds and widely varied products and services, these six companies nevertheless share a common ground: their desire to conquer the world and their participation in Action Community for Entrepreneurship's (ACE) IAC programme (supported by IE Singapore). World Conquest in Progress traces the history and individual journeys of six local business organisations, illustrating the growing pains they suffer as they venture to expand beyond the shores of Singapore and the lessons they learnt along the way."