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THE DEFINITIVE GUIDE TO THE CRUCIAL CLASSICS OF MARKETING
The Marketing Gurus provides insightful summaries of the seventeen most influential marketing books ever written. The featured books include:
The Tipping Point by Malcolm Gladwell
Crossing the Chasm by Geoffrey Moore
Positioning by Jack Trout and Al Ries
Kotler on Marketing by Philip Kotler
The Popcorn Report by Faith Popcorn
The Anatomy of Buzz by Emanuel Rosen
Purple Cow by Seth Godin
Relationship Marketing by Regis McKenna
The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.
The Marketing Gurus provides insightful summaries of the seventeen most influential marketing books ever written. The featured books include:
The Tipping Point by Malcolm Gladwell
Crossing the Chasm by Geoffrey Moore
Positioning by Jack Trout and Al Ries
Kotler on Marketing by Philip Kotler
The Popcorn Report by Faith Popcorn
The Anatomy of Buzz by Emanuel Rosen
Purple Cow by Seth Godin
Relationship Marketing by Regis McKenna
The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.