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COMPETITIVE STRATEGY IS ONLY THE BASELINE FOR SURVIVAL TODAY. MARKET LEADERS ARE NOW MOVING 'BEYOND COMPETITION'
In this stunningly brilliant book, Edward de Bono tells everyone in business that the rules of competition have unalterably changed. Traditional strategic competition is no longer enough; businessmen and companies must now go beyond competition - to what he calls 'sur/petition' in order to become the market leaders.
Drawing from his immense experience consulting for the top international corporations, Edward de Bono shows how companies can learn to exploit the vast potential of the integral values that surround the purchase and use of their products and services to go 'beyond competition' to create a new winning game for themselves.
In this stunningly brilliant book, Edward de Bono tells everyone in business that the rules of competition have unalterably changed. Traditional strategic competition is no longer enough; businessmen and companies must now go beyond competition - to what he calls 'sur/petition' in order to become the market leaders.
Drawing from his immense experience consulting for the top international corporations, Edward de Bono shows how companies can learn to exploit the vast potential of the integral values that surround the purchase and use of their products and services to go 'beyond competition' to create a new winning game for themselves.