"A good documentation of the thoughts of an investment professional who has had the opportunity to observe, contemplate and reflect on these issues over the past decade. Must read for investors or new fund managers.
- Dato' Azman Yahya, Chief Executive, Symphony House Berhad
"I recommend this book highly. It should be compulsory reading for those intending to be involved in the investment management industry and for those who are already in the thick of the industry but who require a refresher course."
- Dato' Abdul Azim Mohd. Zabid, President, Federation of Malaysian Unit Trust Managers
"Keat Seng brings both his sell side and buy side experience to the table when writing this excellent collection of articles. Will benefit the professional as well as the occasional investor."
- Amin Rafie Othman, Chairman, Malaysian Association of Asset Managers
"Readers of this book would be well advised to read it carefully, as it could make a difference between whether they retire comfortably, or face deprivation in their
twilight years.
- Khairil Anuar Abdullah, Founder Chairman, MESDAQ
"Packed with enormous insights on the stock market. Keat Seng has shaped his knowledge into a reflection for posterity as well as a practical guide for the future." - Azman Hj. Mokhtar, Managing Director, BinaFikir
"Keat Seng attempts to "bare all" the cold hard facts of unit trust as a collective investment. The book unveils the streetwise approach to a somewhat serious topic on investment."
- Steven Soh, Founder of Kuala Lumpur Mutual Fund Berhad
"An indispensable handbook to investors wanting to make sense of the behaviour of the stock market."
- Gan Kim Khoon, Executive Director / Head of Research, AmResearch Sdn Bhd
"Keat Seng has been able to give me new insights into thinking about my investment philosophy. I enjoyed reading it, and I am sure you will."
- Lee Kha Loon, CFA, Vice President, Global Affairs, Asia, AIMR
"This book serves as a good starting point for those who seek an elementary understanding of investments."
- Zainal Izlan, CFA, Chairman, Malaysian Society of Financial Analysts