Corporate Charisma

Corporate Charisma presents a new marketing approach for the next century. It shows you how to achieve competitive advantage, outlast your competitors, create and manage a powerful brand and contribute to your overall corporate success.
Written by Dr. Paul Temporal and Dr. Harry Alder, both world experts on creating corporate personality, this accessible and authoritative book provides a step-by-step guide to making your company unique and giving it new vitality and direction. The simple principles, down-to-earth actions, explanations, exercises, checklists and a training programme contained within Corporate Charisma can be applied directly to your business, whatever sector you are in and whatever the size of your company.