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Let's face it, as a small business owner, you are really in the business of marketing. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you always knew it could have.
The three sections of this book will introduce you to the Duct Tape Marketing system and show how to apply its principles to your business. They will teach you the essentials of how to:
. First, learn the basics necessary to get customers to know, like, and trust you more
• Next, master the essential Duct Tape System components to get your customers to contact and refer you more
• Finally, really get on a roll by discovering what really works and tuning your business to doing more of it
Jantsch dispels all the hocus-pocus of the so-called experts, while also making world- class marketing strategies accessible and applicable in your own company.
The three sections of this book will introduce you to the Duct Tape Marketing system and show how to apply its principles to your business. They will teach you the essentials of how to:
. First, learn the basics necessary to get customers to know, like, and trust you more
• Next, master the essential Duct Tape System components to get your customers to contact and refer you more
• Finally, really get on a roll by discovering what really works and tuning your business to doing more of it
Jantsch dispels all the hocus-pocus of the so-called experts, while also making world- class marketing strategies accessible and applicable in your own company.