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It's hard to avoid 'big data'. The words are thrown at us in news reports and from documentaries all the time. But we've lived in an information age for decades. What's changed?
Acclaimed science writer Brian Clegg takes a detailed look at this modern phenomenon, finding out how big data enables Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you.
Less positively, he explores how companies are using big data to benefit from smart meters, use advertising that spies on you, and develop the gig economy, where workers are managed by the whim of an algorithm.
With big data unquestionably here to stay, a bright future beckons if we can embrace its good side while guarding against its bad. This book reveals how.
Acclaimed science writer Brian Clegg takes a detailed look at this modern phenomenon, finding out how big data enables Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you.
Less positively, he explores how companies are using big data to benefit from smart meters, use advertising that spies on you, and develop the gig economy, where workers are managed by the whim of an algorithm.
With big data unquestionably here to stay, a bright future beckons if we can embrace its good side while guarding against its bad. This book reveals how.