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"Asian Brand Strategy provides superb motivation and substance for learning more about Asian brands and branding. It offers invaluable inspiration and guidance into one of the hottest areas of marketing." - Kevin Lane Keller, Professor of Marketing, Tuck School of Business
"As Asian firms aspire to become global and challenge the competitive landscape dominated by Western firms, they recognize that cost and quality advantages are necessary but not sufficient for sustained value creation. Martin Roll provides an illuminating insight into a critical missing link - the importance of global brands. Rich in concepts and detail this is an invaluable manifesto for Asian CEOS. A must read that will change perspectives and priorities." - C. K. Prahalad, University Professor, The Ross School of Business
"I would strongly recommend this book as compulsory reading for anyone who wants to understand the power of branding and how to implement a practical, no-gimmicks brand strategy." - Ho Kwon Ping, Executive Chairman, Banyan Tree Hotels and Resorts
"Growing presence of Asian companies in Western markets, high-profile cross-border M&A, and the spreading of Asian cultural and social trends have highlighted the potential impact of Asian brands globally. Brand building has historically not been a high priority for many Asian companies. Martin Roll makes a compelling argument for branding to be one of the top issues for Asian CEOs to enhance shareholder value. A thoughtful set of approaches illustrated nicely with interesting cases." - Minsok Pak, Principal, McKinsey & Co.
"An insightful look into branding as a strategic tool for Asian companies - Asian Brand Strategy is a brilliant, incisive read. A treasure-trove of ideas and case studies, this compelling new book discusses the challenges Asian corporations face in order to remain relevant in today's dynamic, global market." - N. R. Narayana Murthy, Chairman and Chief Mentor, Infosys Technologies Ltd.
"Martin Roll has provided a much-anticipated primer on how Asian companies approach the discipline of branding. Asian Brand Strategy provides timely insight into the key players of today and the global competitors of tomorrow.' - Alan Lammin, Publishing Director, Asia, TIME
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"A must read for all business leaders interested in Asia, Asian Brand Strategy elevates branding to the next level into the boardroom." - Torben Ballegaard Sørensen, CEO, Bang & Olufsen
"As Asian firms aspire to become global and challenge the competitive landscape dominated by Western firms, they recognize that cost and quality advantages are necessary but not sufficient for sustained value creation. Martin Roll provides an illuminating insight into a critical missing link - the importance of global brands. Rich in concepts and detail this is an invaluable manifesto for Asian CEOS. A must read that will change perspectives and priorities." - C. K. Prahalad, University Professor, The Ross School of Business
"I would strongly recommend this book as compulsory reading for anyone who wants to understand the power of branding and how to implement a practical, no-gimmicks brand strategy." - Ho Kwon Ping, Executive Chairman, Banyan Tree Hotels and Resorts
"Growing presence of Asian companies in Western markets, high-profile cross-border M&A, and the spreading of Asian cultural and social trends have highlighted the potential impact of Asian brands globally. Brand building has historically not been a high priority for many Asian companies. Martin Roll makes a compelling argument for branding to be one of the top issues for Asian CEOs to enhance shareholder value. A thoughtful set of approaches illustrated nicely with interesting cases." - Minsok Pak, Principal, McKinsey & Co.
"An insightful look into branding as a strategic tool for Asian companies - Asian Brand Strategy is a brilliant, incisive read. A treasure-trove of ideas and case studies, this compelling new book discusses the challenges Asian corporations face in order to remain relevant in today's dynamic, global market." - N. R. Narayana Murthy, Chairman and Chief Mentor, Infosys Technologies Ltd.
"Martin Roll has provided a much-anticipated primer on how Asian companies approach the discipline of branding. Asian Brand Strategy provides timely insight into the key players of today and the global competitors of tomorrow.' - Alan Lammin, Publishing Director, Asia, TIME
"
"A must read for all business leaders interested in Asia, Asian Brand Strategy elevates branding to the next level into the boardroom." - Torben Ballegaard Sørensen, CEO, Bang & Olufsen