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No matter how big a franchised network is now, it started with one outlet and the owner's unique vision. Even McDonalds and Burger King each had only one restaurant, and Holiday Inn and Hilton each had only one hotel.
If you have a successful business format, and your own unique vision, you could be the next big brand - provided you follow the rules of ethical franchising. If you already own, or are helping to manage, a sole business or a franchised network you will do things better when you learn from the experience of all those who have gone before you. This book will show you how to:
• Decide if your business should and could be franchised.
• Understand the franchisor/franchisee relationship.
• Structure the business so it works for both franchisor and franchisee.
• Prove the concept with Pilot Operations.
• Market your franchise and recruit franchisees.
• Motivate franchisees and monitor franchisee performance.
• Buy an existing franchised network.
• Become a Master Franchisee.
• Prepare your network for sale.
• Franchise your business internationally.
If you have a successful business format, and your own unique vision, you could be the next big brand - provided you follow the rules of ethical franchising. If you already own, or are helping to manage, a sole business or a franchised network you will do things better when you learn from the experience of all those who have gone before you. This book will show you how to:
• Decide if your business should and could be franchised.
• Understand the franchisor/franchisee relationship.
• Structure the business so it works for both franchisor and franchisee.
• Prove the concept with Pilot Operations.
• Market your franchise and recruit franchisees.
• Motivate franchisees and monitor franchisee performance.
• Buy an existing franchised network.
• Become a Master Franchisee.
• Prepare your network for sale.
• Franchise your business internationally.