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How has Alan Sugar grown from selling car aerials off the back of a truck to one of the most successful companies in the world? How did Anita Roddick, a 33-year-old housewife with two children, become Business Woman of the Year? Who did Jaguar talk to in the US to improve its quality? And what does a firm in the Staffordshire countryside (JCB) do to be market leader in 56 countries? What gives Sony and Sharp and Canon and Minolta their edge with customers? Why are IBM and Philips and Courtaulds and Honda always in the lead?
Winning Ways is written for all who want their businesses to do better- directors, engineers, designers, marketing, R & D and financial people - and for educators who, as the book suggests, have a larger role to play.
James Pilditch, CBE, founded his own design company in London in 1959. It grew to become a diversified, multi-million pound group, with offices from San Francisco to Singapore, the first of its kind to be publicly quoted. In the year he retired (1983) it was said to be the largest of its kind in the world.
Author of four previous books, James Pilditch has appeared on radio and television and spoken extensively at conferences 'from Trondheim to Tokyo', in the US and most recently across Australia.
James Pilditch has produced a book which should be compulsory reading for managers. Britain has the conditions now which enable its manufacturing industry to survive. What we need is many more winning products. James Pilditch has shown the way to get them.'
Sir Simon Hornby, chairman WH Smith, chairman Design Council
'...very nicely instructive, full of strong examples and focused reasoning. I especially liked the fast-paced urgency that moves the reader along as he constantly gets helpful new advice and insights. The book should be a winner.'
Theodore Levitt, Editor, Harvard Business Review
'In this wonderfully clear book it becomes obvious
that the author is a man of vision...'
Robert Heller
Winning Ways is written for all who want their businesses to do better- directors, engineers, designers, marketing, R & D and financial people - and for educators who, as the book suggests, have a larger role to play.
James Pilditch, CBE, founded his own design company in London in 1959. It grew to become a diversified, multi-million pound group, with offices from San Francisco to Singapore, the first of its kind to be publicly quoted. In the year he retired (1983) it was said to be the largest of its kind in the world.
Author of four previous books, James Pilditch has appeared on radio and television and spoken extensively at conferences 'from Trondheim to Tokyo', in the US and most recently across Australia.
James Pilditch has produced a book which should be compulsory reading for managers. Britain has the conditions now which enable its manufacturing industry to survive. What we need is many more winning products. James Pilditch has shown the way to get them.'
Sir Simon Hornby, chairman WH Smith, chairman Design Council
'...very nicely instructive, full of strong examples and focused reasoning. I especially liked the fast-paced urgency that moves the reader along as he constantly gets helpful new advice and insights. The book should be a winner.'
Theodore Levitt, Editor, Harvard Business Review
'In this wonderfully clear book it becomes obvious
that the author is a man of vision...'
Robert Heller