• Franchising

Franchising

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Product Code:
2041
 
A GUIDE TO A SUCCESSFUL FRANCHISE BUSINESS

"George Miranda makes another important contribution to the development of franchising in Malaysia. This book is a must read for anyone interested in franchising in Malaysia and other parts of Asia."
Awalan Abd Aziz
Secretary General of Malaysian Franchise Association Managing Director Fastway Couriers Sdn Bhd

"This book provides a solid foundation for entrepreneurs intending to participate in the franchise boom. The Second Edition of George Miranda's book will help upgrade the quality of Franchisors and Franchisees in Asia. It is highly recommended."
Nancy Ong Managing Director
Marrybrown Fried Chicken Sdn Bhd

George Miranda is a highly regarded authority in the legal and management aspects of Franchising and Intellectual Property in the Asia-Pacific region. He is a senior partner in a law firm and chairman of Asia Focus Franchise Holdings.
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