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"Carol Moog's Are They Selling Her Lips?' is amusing and interesting. It should be of value to anyone hoping to succeed in advertising."
-VANCE PACKARD
Author of The Hidden Persuaders
"Carol Moog exposes the psychological games advertisers play. Her ethical sense and clinical experience guide us (and should guide Madison Avenue) in the battle of wits that is modern image and identity marketing. Her lively personal style cuts deeper than any subliminal babble to help us see the message behind the message. There are surprising revelations, fun, and for creative advertisers conceivably even profit, in reading Are They Selling Her Lips?""
-PROFESSOR GEORGE GERBNER
The Annenberg School of Communications
-VANCE PACKARD
Author of The Hidden Persuaders
"Carol Moog exposes the psychological games advertisers play. Her ethical sense and clinical experience guide us (and should guide Madison Avenue) in the battle of wits that is modern image and identity marketing. Her lively personal style cuts deeper than any subliminal babble to help us see the message behind the message. There are surprising revelations, fun, and for creative advertisers conceivably even profit, in reading Are They Selling Her Lips?""
-PROFESSOR GEORGE GERBNER
The Annenberg School of Communications