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Completely Revised, Updated and Better than Ever!
Never done a business plan before? Where do
you start? Section by section, you'll see how to put your facts and figures into a readable, compelling story written in business language to end up with a complete plan including: executive summary, company description, industry analysis, market and competition, strategies and goals, products or services, marketing and sales, management and organization, operations, financial pro formas, financial request, and exhibits.
Rule's popular, well-crafted guide has been updated to cover recent trends in business startup financing, Internet resources and communication technology. Included are special tips on:
• How to impress funding sources
• How to attract investors
• How to do research
There are six sample plans for:
• A wholesale or retail business
• A service provider
• A manufacturing company
• A home-based business
• A nonprofit corporation
• A combination business with more than one profit center
These valuable examples and detailed explanations cover every issue and contingency you're likely to encounter in your business venture. You'll approach the challenge with the assurance that comes from hard-won knowledge and the experiences of many others like you.
Never done a business plan before? Where do
you start? Section by section, you'll see how to put your facts and figures into a readable, compelling story written in business language to end up with a complete plan including: executive summary, company description, industry analysis, market and competition, strategies and goals, products or services, marketing and sales, management and organization, operations, financial pro formas, financial request, and exhibits.
Rule's popular, well-crafted guide has been updated to cover recent trends in business startup financing, Internet resources and communication technology. Included are special tips on:
• How to impress funding sources
• How to attract investors
• How to do research
There are six sample plans for:
• A wholesale or retail business
• A service provider
• A manufacturing company
• A home-based business
• A nonprofit corporation
• A combination business with more than one profit center
These valuable examples and detailed explanations cover every issue and contingency you're likely to encounter in your business venture. You'll approach the challenge with the assurance that comes from hard-won knowledge and the experiences of many others like you.