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Increase sales for your service business
To effectively sell your service business, you must let people know that you exist and that you are better than your competition - in other words, you need to market. However, owners of service businesses are often inexperienced in marketing and unsure how to promote themselves in a professional manner.
This book explains how to develop a marketing plan that will work for any service business from law firms and dental practices to hair salons and auto repair shops. Whatever your business, it will profit from expanding your market.
The authors, who are both consultants to service businesses, have provided over 30 worksheets to help you develop your own specific marketing plan based on the pro- gram they describe. The book answers the following questions and more:
• How does marketing a service differ from marketing a product?
• How do you prepare for marketing?
• Where can you find information about potential clients?
• Can you effectively use the Internet to market your services?
• What should you know about your competition?
• How do you establish desirable and realistic goals?
• What strategies for pricing and promotion will work best for you?
• How do you develop and implement an action plan for marketing?
This edition comes with numerous worksheets to get you started and keep you organized.
To effectively sell your service business, you must let people know that you exist and that you are better than your competition - in other words, you need to market. However, owners of service businesses are often inexperienced in marketing and unsure how to promote themselves in a professional manner.
This book explains how to develop a marketing plan that will work for any service business from law firms and dental practices to hair salons and auto repair shops. Whatever your business, it will profit from expanding your market.
The authors, who are both consultants to service businesses, have provided over 30 worksheets to help you develop your own specific marketing plan based on the pro- gram they describe. The book answers the following questions and more:
• How does marketing a service differ from marketing a product?
• How do you prepare for marketing?
• Where can you find information about potential clients?
• Can you effectively use the Internet to market your services?
• What should you know about your competition?
• How do you establish desirable and realistic goals?
• What strategies for pricing and promotion will work best for you?
• How do you develop and implement an action plan for marketing?
This edition comes with numerous worksheets to get you started and keep you organized.