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SIX PIXELS OF SEPARATION
...is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner. Using timely case studies and fascinating stories, it offers the latest tactics, insights, and tools you need to reach a global audience and consumer base and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media but from a business perspective driven by strategy and results. The more progressive entrepreneurs and executives are already leveraging these digital channels to get their voice "out there," connect with others, become better community members, and ultimately make moves that increase revenue, awareness, and overall success without the support of traditional mass media. Isn't it time for " your company to connect to everyone?
...is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner. Using timely case studies and fascinating stories, it offers the latest tactics, insights, and tools you need to reach a global audience and consumer base and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media but from a business perspective driven by strategy and results. The more progressive entrepreneurs and executives are already leveraging these digital channels to get their voice "out there," connect with others, become better community members, and ultimately make moves that increase revenue, awareness, and overall success without the support of traditional mass media. Isn't it time for " your company to connect to everyone?