The Mind Of The Strategist

In a ground-breaking approach to strategic planning in the world of business, Kenichi Ohmae goes beyond the standard formula-for- success into the mind of the creative corporate thinker. It is Dr. Ohmae's contention—supported with facts and figures from companies such as Sony, Nissan, Honda, and Yamaha-that in today's market strategic thinking is the key to success. He shows the creative planner in action-dissecting the market, weighing the competition's strengths and weaknesses, questioning the prevailing assumptions of an industry, discovering the actual needs and wants of the customer, and, finally, implementing the strategies that mean success in the marketplace.

Filled with vivid, on-target anecdotes and innovative challenges to conventional business wisdom, The Mind of the Strategist will revolutionize the way you do business.