Condensations of Seven Practical Management Books for the Executive of Today
• Making Niche Marketing Work: How to Grow Bigger
by Acting Smaller by Robert E. Linneman and John Stanton, Jr.
All the practical guidance you need to develop and implement a successful niche marketing strategy
• The Portable MBA by Eliza G.C. Collins and Mary Anne Devanna Wisdom from America's best university programs, with coverage from managing people to understanding the numbers
• Bottom-Line Plant Management by Martin R. Smith
Plant-tested tools, techniques, and strategies you can use to cut your manufacturing costs and increase profits
Creating Value for Customers: Designing & Implementing a Total Corporate Strategy by William A. Band
Recommended by many CEOs, this book tells you how to make continuous customer value improvement a reality.
The Executive's Guide to Winning Presentations by Herman Holtz How to maximize your powers of persuasion-on paper or at the podium
• Getting Things Done: The ABCs of Time Management by Edwin C. Bliss In a simple A to Z format, America's most respected time management expert tells you not only what to do, but how to do it.
• Winning Office Politics: DuBrin's Guide for the '90s
by Andrew DuBrin
The proven strategies you need to gain power, visibility, and advantage as you move up the corporate ladder