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With work pressures mounting and information overload, do you find it hard to develop your skills? Whether you are new to a subject, or need to brush up on your existing knowledge, the IN A WEEK guides make it as easy as possible for you by breaking down subjects into simple steps that can be learnt in just one week.
Direct Marketing IN A WEEK covers the following:
Sun - Customers, competitors and capability
Mon - Planning your strategy and setting objectives
Tue - Finding and keeping the right customers
Wed - Building and using your marketing database
Thu - Selecting the right media
Fri - Creating and executing campaigns
Sat - Measurement and management of success
Dee Twomey is a Chartered Marketer and Managing Director of Marketing Zone. She has created commercial success for leading businesses throughout her 18 years in marketing. Dee has diplomas in direct marketing, market research, sales promotion and marketing.
Direct Marketing IN A WEEK covers the following:
Sun - Customers, competitors and capability
Mon - Planning your strategy and setting objectives
Tue - Finding and keeping the right customers
Wed - Building and using your marketing database
Thu - Selecting the right media
Fri - Creating and executing campaigns
Sat - Measurement and management of success
Dee Twomey is a Chartered Marketer and Managing Director of Marketing Zone. She has created commercial success for leading businesses throughout her 18 years in marketing. Dee has diplomas in direct marketing, market research, sales promotion and marketing.